in October 2015, Alphabet took “Do the right thing” as its motto, also forming the opening of its corporate code of conduct. Following Google’s corporate restructuring under the conglomerate Alphabet Inc. “Don’t be evil” is a phrase used in Google’s corporate code of conduct, which it also formerly preceded as a motto. What does Futura font look like?ĭerived entirely from geometric forms (near-perfect circles, triangles and squares), with strokes of near-even weight and contrast and distinctively tall lowercase letters that rise even above its capitals, Futura looks like efficiency itself: clean, standardized, legible, stylish without any overt “style.” What is Google’s slogan? Davidson started as a journalism major but switched to design after taking a design course to “fill an empty elective.” She attained a bachelor’s in graphic design in 1971. The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Portland State University.
How many versions of Futura are there?Įvery major type company of the last 20 years has its own licensed version: Bitstream Futura, Adobe Futura, Paratype Futura, Elser & Flake Futura, Neufville Digital Futura, Berthold Futura, and even Monotype Futura and Linotype Futura. That’s correct: the Futura font was used on the plaque that was left on the Moon in the Apollo 11 mission. We’ve seen it everywhere from cars to furniture stores to the Moon. Is Futura a modern typeface?ĭesigned in 1927, Futura is still considered a modern font that conveys progress. And worse, the versions of Futura included on most computers are woefully inadequate. It’s more idiosyncratic than many typefaces, like Helvetica, for example. I’ve found myself giving similar advice-in part because Futura is really useful and beautiful-but it’s not the easiest typeface to use out of the box. “Couture” is the font used in the Chanel logo. Beneath the symbol, the word “Louis Vuitton” was also written. It is an italicized, serif, capitalized L set slightly to the left and bottom of a capitalized V symbolizing the initials of its founder. The main design feature of the official Louis Vuitton logo is the LV monogram. Nord, Rinstonia, Sola Vesta, Da Vinci, Miyake.What is the best font for luxury brand?īest Luxury Fonts for Branding and Logo Design – Overview Nike’s ethos is set by the vision to bring out the best in athletes and any other person through its sporty gears. NIKE is popular because of its mission statement, “ To bring inspiration and innovation to every athlete”.
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“Just Do It” was dreamed up by Dan Wieden, the head of ad-agency Wieden & Kennedy, who included it as the focal point of a TV commercial in 1988. 17 Related Questions and Answers What is Apple’s slogan now?Īpple’s New Motto: “ Think Different - But Not Too Different” What was Nike’s first slogan? Because when you look at its logo texture then there is a bold sans serif font is used. The font used for the logo of Nike is very similar to Khula Extrabold Font. Futura was designed by Paul Renner in 1927 and was created as a contribution to the New Frankfurt project. If your goal is to create a design with modern, clean elegance - you can choose Futura with confidence as your typeface of choice. On their website Georgia is also used for text, with Austin Roman and LV Clemence used sporadically creating a slightly confusing typographical hierarchy.īeside above Why Futura is the best font? Futura is a versatile, high-quality font that is almost as popular as Helvetica.
Keeping this in consideration, What is the font of Louis Vuitton?įutura is used for the ‘Louis Vuitton’ wordmark and text, creating a nice visual balance with the two typefaces offseting each other. Accompanied by the familiar Nike swoosh, it appears on bags, T-shirts and billboards all over the world.
Whether you view it as an inspirational rallying cry or a bullying command, the slogan ‘ Just Do It‘ is hard to avoid in modern life. There are still some areas of the site using Futura Extra Bold Condensed, but mostly it’s Trade Gothic Bold Condensed being used everywhere. Nike has nearly completed its transition to Trade Gothic as the primary typeface for the brand.
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